Think twice before buying a course!

Blog image: The words "Think Twice" in stylised form.
Photo by explorenation # on Unsplash

Be honest. How many courses do you have that you haven’t completed? I’ll go first… 20. Quite embarrassing!

Why do you think it is? More often than not, it’s not the course; it’s me.

To unpack this, let’s first take a look at the internet. It is full of experts creating content, bombarding us with information. Frankly, as humans, we were never meant to absorb this much information, let alone retain and take action upon it. Yet the cycle continues.

With the constant messaging online, we convince ourselves that we don’t know enough to make the right decisions or to plan our next steps. Therefore, what do we do?

In most cases, we feel frozen and procrastinate. We convince ourselves we’ve got a knowledge gap we must fill, and we get distracted by influencers as they pummel our ears with words, making us feel more and more inadequate.

We end up buying courses that we think we need, because we doubt our own ability. Now, instead of taking action on our business, we’re left with a multi-module course that we have to complete in-between our busy lives.

We’ve essentially created a needless blocker to taking real action on our business.

To simplify:

– We take in too much information
– This causes us to doubt ourselves
– Instead of trusting our gut, we attempt to consume more

To be honest, I think it’s a natural place to find ourselves. How can we possibly think we know enough to take action when the web is full of people telling you what you should be doing?

Heck, I’ve probably contributed to the problem over the years with 100’s of episodes on agency life!

Although I’d add that I’ve not set myself up as the expert that you have to spend £1000’s with in order to 10x your income… yeah, at least I’m not THAT person! 🤪

Anyhoo, the point of this ramble/rant? To encourage you to stop, avoid the internet for a few hours and do the following.

– Write down a problem you want to solve, or something you want to achieve
– Then write down the steps you think you can take to solve that problem or achieve that goal

You might surprise yourself that you already know what you need to do, and you can start setting your next actions!

And, of course, if there is a very specific skills gap, then there’s no shame in purchasing a very specific course or outsourcing it, but at least that was an informed decision by you based on your plan rather than an information overload-induced purchase.

To summarise this entire post:

Tune out the expert advice online, trust your instincts, and take action.

What do you think? Am I onto something? Did you do the exercise?

Comment below if you’d like, and share with me what your next actions are!